Action Plan

ACOS at 84% is unsustainable. Pause all campaigns with ACOS >50%. Restructure remaining with proper negative keywords and bid caps. Focus budget on profitable products only.

ST_1KGWT (-168% ROI), UB1K_1KG (-68%), INT_1KGGR (-53%) — immediately stop all ad spend on these. Evaluate if products should be discontinued or repriced.

All products showing 'Out of Stock' on homepage is a critical conversion killer. Verify inventory sync, update product availability, or hide out-of-stock items from featured section.

Remove 'PANDAMANTEL' branding, translate all Lithuanian text (blog tags, FAQ, video banners, product variants). Ensure consistent German UX throughout.

Multiple SKUs showing 0 FBA stock. Create replenishment plan based on sales velocity. Prioritize top-performing products (MSF_1-1KGGR, MS_1-1KGBLK).

Remove 90+ irrelevant hreflang tags. Set x-default to English/international version. Keep only relevant language/country combinations where you actually sell.

Revenue drops 60%+ in winter months. Create winter-specific product bundles, interior waterproofing campaigns, and preventive maintenance content to sustain sales.

Start with hidroizoliacija.info (LT market). 20 initial articles targeting low-competition waterproofing keywords. Link to PandaCoat products contextually.

List top 5 profitable products on eBay Germany. Start with MSF_1-1KGGR, MS_1-1KGBLK, ST_1GLGR. Test pricing and demand before full catalog.

Perfect category fit for DIY/construction products. Research requirements, fees, and competition. Prepare product data feed for submission.

Fix multiple H1 tags, OG image HTTP→HTTPS, add breadcrumbs, remove Lithuanian language option from .de domain, fix promo code display.

Currently only 3 blog posts. Plan 2 posts/week targeting waterproofing keywords. Include how-to guides, project showcases, and product comparisons.